Considering the need to provide its customers with a more convenient experience, Air India Express introduced a web check-in service and offered passengers an opportunity to check in well before their flights. This initiative is beneficial for travelers as it allows them to choose seats, enter their travel data, and receive an electronic boarding pass by email or mobile and not spend extra time at the airport to complete check-in at the counter. Through offering a digital check-in platform, Air India Express hopes to simplify the process before the flight, save passengers’ time, and ensure a stress-free travel experience.